Orca Social | Blog

Orca Social enabling social from within - page 2

Culture eats strategy for breakfast. Social takes culture to the gym.

Culture eats strategy for breakfast. Social takes culture to the gym.

If you’ve ever worked for a company with a bad culture, you’ll know how bad things can get. Distrust, hostility and negativity can create a highly toxic environment filled with unhappy and unproductive staff. Such a corrosive culture leads to high turnover and wasted resources, as…

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Break the silos or break your company

Break the silos or break your company

IT’S TIME TO BREAK DOWN THE SILOS … ONCE AND FOR ALL! In the modern world, the silo’d business is a thing of the past. At least, it should be. Gone are the days where the departments of a business can work in isolation and…

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My 4 months’ journey at Orca Social

My 4 months’ journey at Orca Social

4 months almost passed. I am coming close to the end of my internship in Málaga, Spain. My internship at Orca Social has really been a challenge. I got to experience the international business world and I developed a new set of skills. During these…

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Listen to your island, cut out the rest

Listen to your island, cut out the rest

I recently heard a valid statement from a Digital Communication Specialist: “Our brand name is known around the globe, but I only run and care about one country. So what I want to hear is what people say about us here on this island.” All…

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Rolling Out An Employee Advocacy Initiative

Rolling Out An Employee Advocacy Initiative

When it comes to empowering your employees to share brand approved content on social, the question is often no longer why you should implement an employee advocacy program, but how you can build a program that is both relevant to your team and scalable across the…

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eBook Launch at #EEC15

eBook Launch at #EEC15

We are very excited today to be launching our new eBook titled “10 Reasons B2B companies need social media”. Jonathan is presenting the highlights at the EEC15 in Bilbao, Spain. Home to the Guggenheim! We work closely with B2B organisations to develop their social strategies…

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How should CEOs use social media?

How should CEOs use social media?

I saw a video of Charlene Li introducing her new book “The Engaged Leader” some weeks ago on the Oracle Social Spotlight YouTube channel. Around the same time, I got requests from customers around whether their executive board should be visible on social media. Therefore…

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Climate change & why we need the collaborative economy (badly)

Climate change & why we need the collaborative economy (badly)

Last week I gave a presentation at Jeremiah Owyang’s Crowd Companies’ inaugural event in Europe, hosted at Swisscom’s HQ in Berne, Switzerland. As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve…

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Orca Social’s 2015 B2B Social Media Predictions

Orca Social’s 2015 B2B Social Media Predictions

First of all, thank you for your interest in what we have been doing here at Orca Social this year. We thought it would be a good time to give you our predictions on what we think leading B2B companies will invest in in 2015….

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What is the true value of being a social business? And other strikingly relevant questions answered.

What is the true value of being a social business? And other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it…

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