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Why B2B content is bound for virality

Why B2B content is bound for virality

When I joined Orca Social, I had my moments of doubt about focusing purely on social media for (boring) B2B companies. Would it be as exciting as seeing social media work for the well known consumer world? After more than a year working closely with…

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Do or die? Here’s why B2Bs can no longer afford to ignore social media.

Do or die? Here’s why B2Bs can no longer afford to ignore social media.

“The measure of intelligence is the ability to change.” – Albert Einstein Change is a precursor to growth, yet most people and businesses are very resistant to it. With good reason. Change can be uncomfortable, unsettling and is a journey into the unknown. It’s much…

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Why B2Bs must keep their customers happy – and how to do it!

Why B2Bs must keep their customers happy – and how to do it!

No business can survive without customers. Depending on the statistics you choose to believe, it can cost anywhere between 4 to 30 times more to acquire a new customer than it does to keep an existing one. Whatever the exact figure, the premise remains the same….

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Recruitment has gone social. Here’s how B2Bs can adjust to get the best people.

Recruitment has gone social. Here’s how B2Bs can adjust to get the best people.

“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people not on strategies.”–Lawrence Bossidy, Former CEO, Honeywell As younger segments of the population enter the workforce, tech-savvy graduates are exhibiting…

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How social tech can help you kill supply chain issues before they happen

How social tech can help you kill supply chain issues before they happen

Issues in the supply chain can be an enormous headache for the B2B company. Small issues have a big ripple effect and the larger the company, the bigger the ripple. Though not the first area you would think of when considering how social technologies could…

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It is not about how well you do social, it is about surviving as a B2B company.

It is not about how well you do social, it is about surviving as a B2B company.

You heard many times how great social media are for your B2B company. In fact, everybody is sick of hearing how great social media are for B2B, although hardly anybody has cracked the nut yet. Why is that? The noble attitude to start with the…

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Shut-up and listen: the crowd will improve your B2B company

Shut-up and listen: the crowd will improve your B2B company

An often overlooked aspect of social media is the plethora of information that can be gained by tuning in to what your audience has to say. Whether they simply make passing comments, give targeted negative feedback or share what is important to them, there is…

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Say less, do more. Here’s how B2Bs can use social media to be responsible.

Say less, do more. Here’s how B2Bs can use social media to be responsible.

B2B companies are no longer the faceless entities they once were.  As people increasingly crave a connection with the companies they do business with, in turn brands have become more humanised. Simply delivering on your core service isn’t enough. Just like people, brands are now judged…

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From sell-out to sell more: Social media has changed the B2B sales process

From sell-out to sell more: Social media has changed the B2B sales process

As we know, the purpose of building B2B relationships is to increase sales. In an ever changing landscape where technology is changing not only the way we interact, but the way we sell, it is important for salespeople to keep up with the latest sales…

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Here’s why you need to re-think your corporate brand – and strengthen it

Here’s why you need to re-think your corporate brand – and strengthen it

In the B2B world, it’s easy to forget the importance of people. Fact is, behind every corporate logo are real, living, breathing people. Despite appearances, as a B2B you don’t do business with another business – you do business with people. How those people embody…

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