Do or die? Here’s why B2Bs can no longer afford to ignore social media.

“The measure of intelligence is the ability to change.” – Albert Einstein

Change is a precursor to growth, yet most people and businesses are very resistant to it. With good reason. Change can be uncomfortable, unsettling and is a journey into the unknown.
It’s much easier to do things the way they have always been done and adopt the ‘if it ain’t broke, don’t fix it’ mentality. But in the modern business world, this is a recipe for disaster.

Businesses who resist change won’t last in the modern world. Where in 1955 the average life expectancy of a firm in the Fortune 500 was around 75 years, today it’s only 15, and even that number is on the decline. Modern companies must be agile and willing to take advantage of new developments.

With the world evolving at such a rapid pace, new technologies can fundamentally alter entire industries, communication infrastructures or businesses in general. Consider the growth of social media. Its impact is undeniable.

Since its inception, it has fundamentally changed the way the world communicates. In time, B2C companies recognised the new opportunities to talk to their target markets and gradually began to take advantage. But for the most part, B2Bs stayed conspicuously absent. It’s our goal at Orca Social to convince B2B companies that that time has passed.

B2Bs can no longer ignore the power of social media.

Social technologies have evolved significantly over the years and will continue to do so. As they are refined, repurposed and revolutionized for more and more innovative uses, the savvy B2B companies will be keeping a keen eye on those developments looking for ways to implement them into their plans.

The reality is clear – social has proven to be hugely effective for B2Bs across all areas of business, from recruiting, to branding, to logistics and many more. With the right strategy in place, social technologies can help B2Bs of all sizes and industries.

Social isn’t going away, but chances are businesses who ignore it will.

If you still need convincing, you can grab a free copy of our eBook “10 Reasons B2B Companies Need Social Media”  here. If you work in social media yourself at a B2B company, join our community to learn even more from your peers.