How social tech can help you kill supply chain issues before they happen

Issues in the supply chain can be an enormous headache for the B2B company. Small issues have a big ripple effect and the larger the company, the bigger the ripple. Though not the first area you would think of when considering how social technologies could benefit B2Bs, there are a number of clever ways they can be used to pre-empt issues and find shortcuts in your supply chain.

At the core of social is the fast and efficient flow of information. Information is power and social technology can put the power in your hands.

The more efficiently information flows throughout your business, the better equipped you are to take action on it. Companies with a supply chain that crosses regions and countries need to have up to date information on how that supply chain is operating to ensure efficiency.

Your company ESN (Enterprise Social Network) offers an open and intuitive communication platform that is perfect for prompt sharing of information across complex supply chains. It can be used for teams within your own company, however you can also incorporate your business partners into your ESN. This open platform between all parties can simplify the communication process and help to reveal shortcuts and efficiencies.

SAP Global is one such company who have embraced the idea of involving their customers and partners into their supply chain. Their Co-Innovation Lab (COIL) platform has successfully integrated crowd sourced ideas and development with their supply chain, allowing them to effectively decide which projects to prioritise to ensure they deliver better value to their partners.

Social technologies also provide opportunities from a more public facing perspective.

Company Twitter accounts dedicated to service can help provide timely updates to your customers and quickly resolve issues before they get out of control. This has the added bonus of minimising time consuming and tedious customer service calls.

By implementing a solid social listening strategy [Social Listening], social platforms can also be used to identify any issues that may have slipped through the internal communication structure. But it’s not just issues, social listening can also spawn further insights that can lead to fine tuning and refining your supply chain.

Social technologies can play a key role in all aspects of a B2B company and the supply chain is no exception.


To learn more about why B2B companies need social media, download our eBook “10 Reasons B2B Companies Need Social Media” here. If you work in social media yourself at a B2B company, join our community to learn even more from your peers.