Orca Social | B2B

Tag archive for B2B

It is not about how well you do social, it is about surviving as a B2B company.

It is not about how well you do social, it is about surviving as a B2B company.

You heard many times how great social media are for your B2B company. In fact, everybody is sick of hearing how great social media are for B2B, although hardly anybody has cracked the nut yet. Why is that? The noble attitude to start with the…

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Webinar: Scaling Social Media Across B2B Companies

Webinar: Scaling Social Media Across B2B Companies

Last week, Orca Social co-hosted a webinar with Hootsuite. The title was Scaling Social Media Across B2B Companies, and I basically talked about the Maersk Line in social media case. So it was about how we got started in Maersk Line, our approach and thoughts,…

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Introducing Orca Social, a member-based social media consultancy

Introducing Orca Social, a member-based social media consultancy

Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. The key for B2B companies is to learn to do social from within. The…

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Why the name Orca?

Why the name Orca?

Why the name Orca? This is a question that Jonathan and I have often been asked since founding Orca Social. Our membership-based group is focused on helping B2B companies enable social from within.  For this to be successful, it is imperative that employees from different…

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