Orca Social | social media

Tag archive for social media

It is not about how well you do social, it is about surviving as a B2B company.

It is not about how well you do social, it is about surviving as a B2B company.

You heard many times how great social media are for your B2B company. In fact, everybody is sick of hearing how great social media are for B2B, although hardly anybody has cracked the nut yet. Why is that? The noble attitude to start with the…

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How should CEOs use social media?

How should CEOs use social media?

I saw a video of Charlene Li introducing her new book “The Engaged Leader” some weeks ago on the Oracle Social Spotlight YouTube channel. Around the same time, I got requests from customers around whether their executive board should be visible on social media. Therefore…

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Webinar: Scaling Social Media Across B2B Companies

Webinar: Scaling Social Media Across B2B Companies

Last week, Orca Social co-hosted a webinar with Hootsuite. The title was Scaling Social Media Across B2B Companies, and I basically talked about the Maersk Line in social media case. So it was about how we got started in Maersk Line, our approach and thoughts,…

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Is social media dying? Or is it just getting older and wiser?

Is social media dying? Or is it just getting older and wiser?

On 13 March 2014, Ed and I made our first public speak together, at Oracle’s Cloud Application Day in Copenhagen. We did two sessions. First, one about the state and future of social (including a chapter dramatically entitled “Is social media dying?”). And secondly, we…

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Introducing Orca Social, a member-based social media consultancy

Introducing Orca Social, a member-based social media consultancy

Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. The key for B2B companies is to learn to do social from within. The…

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Why the name Orca?

Why the name Orca?

Why the name Orca? This is a question that Jonathan and I have often been asked since founding Orca Social. Our membership-based group is focused on helping B2B companies enable social from within.  For this to be successful, it is imperative that employees from different…

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List: The best companies using social media

List: The best companies using social media

Here’s a list of companies doing great things in social media, sorted according to industry. Initially, the list was pulled from Jay Baer‘s Social Pros podcast series and features interviews with the social media persons from those companies. So it’s extremely hands-on, behind-the-scenes and something…

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