through
alignment.
The strongest creator campaigns happen when brands, creators and agencies are working towards the same outcome. We built a model that aligns everyone's success around long-term performance — a smarter approach built on shared incentives, stronger partnerships and measurable results.
creators on our roster have delivered campaigns for
Insta360
HelloFresh
Jackery
BetterHelp
Beer52
carVertical
Home Bargains
B&M
The Alignment Model
A leaner commercial structure designed to create better incentives, stronger creator relationships and more valuable brand partnerships.
01
Lean Operating Model
A senior-led, efficient agency structure keeps unnecessary overheads low, allowing more focus, time and commercial value to be directed into each partnership.
02
Lower Commission
Our creator-side commission sits seven percentage points below the traditional agency rate, allowing creators to keep more of what they earn.
03
Stronger Network
Fairer economics help us attract and retain motivated, high-engagement talent who are ready to bring their strongest concepts to our collaborations.
04
Better Alignment
Every partnership is assessed around audience fit, content credibility and commercial relevance, ensuring brands work with the most effective creators.
05
Better Performance
When incentives are aligned and partnerships feel natural, campaigns are better positioned to drive higher engagement and create repeatable long-term value.
Why Brands Work With Orca
Senior-led strategy & execution
Every campaign is overseen directly by experienced leadership, ensuring faster decision-making, sharper strategy, and a consistently higher standard of execution.
Creators selected for performance
We represent carefully selected creators chosen for audience quality, engagement and proven commercial performance — so every partnership starts on the strongest footing.
More budget where it matters
Our lean operating model reduces unnecessary overheads and enables a lower commission structure, directing more of your investment towards creators and campaign execution—where performance is actually created.
Built for long-term growth
We build lasting partnerships between brands and creators, creating stronger audience trust, improving campaign performance over time, and delivering greater long-term value for everyone involved.
For Brands
Smarter creator marketing.
We help brands connect with the right creators, deliver standout campaigns and drive measurable growth.
Find out more
For Creators
Earn more. Keep more. Grow faster.
We help creators unlock better opportunities, secure stronger deals and build long-term success.
Apply to Work With Us →
How we work
1
Brief
We learn your target audience and objectives before recommending a campaign.
2
Match
We match your brand with creators whose audience, content and commercial relevance naturally fit your goals.
3
Create
Creators produce authentic content designed to showcase your product naturally and effectively to their audience.
4
Measure
We assess performance through campaign metrics, engagement data and audience response.
5
Grow
We use this data to optimise future activity, strengthen partnerships and scale successful campaigns.
Let's build something that performs.
Whether you’re launching your first creator campaign or looking for a more effective agency partner, Orca helps you build creator partnerships around audience fit, commercial relevance and measurable performance.